Health-Goji-Juice GoChi Health Blog

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Winning athletes will tell you that nothing beats the exhilaration of competition, and that’s just as true for weekend golfers as it is for elite Olympians. Even a workout in the gym is an athletic contest: after all, you can only make gains by bettering your own personal best.

We’re all looking for a competitive edge, and that’s why successful athletes train as hard as they do. And yet, you might be surprised to learn that there are many things that may be preventing you from reaching peak athletic performance. These include:

Poor nutrition – There’s a large body of evidence showing a relationship between diet and athletic performance, yet many athletes make poor food choices based on misinformation. For example, many people feel athletes need a high-protein diet to support muscle growth despite the fact that researchers have repeatedly proved this false. The body tends to convert excess protein into body fat, and that’s the last thing an athlete wants. Only strength training and exercise will promote changes in muscle, and a well-balanced diet will serve the needs of most active people.

Insufficient hydration – Water is the most important, yet over-looked, nutrient by athletes. Water and fluids are essential to maintaining good hydration and body temperature. Sweat losses to keep the body cool can exceed several liters in a 1-hour period.

Inadequate sleep – Adequate sleep is critical for athletic recovery, as the body’s maintenance and repair functions occur mainly at night. An ongoing Stanford University study has shown that a little more high-quality sleep can result in dramatic improvements in athletic performance, mood, and alertness.

Low energy and poor stamina – Everyone runs out of energy sooner or later, but the best athletes are able to fight through fatigue to reach that “second wind.”

Impaired focus and concentration – Athletic competition is both mentally and physically challenging. Great athletes learn to tune out distractions by sharpening their focus and concentration.

Free-radical damage – Working muscles generate large quantities of harmful free radicals that, if left unchecked, can cause premature aging of the body’s healthy cells. This is why it is essential for athletes to maintain high blood levels of the body’s own protective antioxidants superoxide dismutase and glutathione peroxidase.

Here are some tips that can help you to reach peak performance:

• Follow a balanced athletic conditioning program to build strength, cardiovascular fitness, flexibility, core development, and resistance to injury.
• Eat a sensible and balanced diet.
• Drink plenty of water.
• Drink 4 ounces (120 ml) of GoChi every day!

GoChi – Human clinical studies participants reported experiencing improved athletic performance and increased antioxidant protection

In a recent human clinical trial featured in the peer-reviewed Journal of Alternative and Complementary Medicine (JACM), participants drinking a daily serving of just 4 ounces (120 ml) of GoChi reported significantly enhanced athletic performance in as little as 14 days! The study participants also reported experiencing improvements in several aspects of health that are considered to be essential for athletic success. These include:

• Increased energy
• Less fatigue
• Sharper mental acuity
• Increased focus and concentration
• Better quality of sleep

In yet another randomized, double-blind, and placebo-controlled study, blood tests on participants drinking GoChi showed highly significant increases in blood levels of the important antioxidant enzymes superoxide dismutase and glutathione peroxidase. This was accompanied by a corresponding reduction in serum levels of malondialdehyde (MDA), a prime indicator of free-radical damage and a known health risk factor.

These studies illustrate FreeLife’s ongoing commitment to lead the nutrition industry in clinical research, product efficacy, and evidence-based product formulation.

Drink GoChi, and you’ll always be a winner!

REFERENCES:

“Medline Plus: Nutrition and athletic performance.” U.S. National Library of Medicine and National Institutes of Health. Bethesda, MD. Retrieved July 3, 2008. Available at http://www.nlm.nih.gov/medlineplus/ency/article/002458.htmAmerican Academy of Sleep Medicine (2008, June 10). Extra Sleep Improves Athletic Performance. ScienceDaily. Retrieved July 3, 2008. Available at http://www.sciencedaily.com/releases/2008/06/080609071106.htmAmagase H, Nance DM. A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi™. J Altern Complement Med. 2008; 14(4), pp. 403-412. Abstract available on PubMed at www.pubmed.gov (PMID: 18447631)

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“Stress is life. Life is stress,” says Dr. Esther Sternberg, Director of the Integrative Neural Immune Program at the U.S. Government’s National Institute of Mental Health. You can’t avoid stress, but although you might think of it only in negative terms, a little bit of stress can actually add excitement to your life and it’s essential for keeping you motivated. Too much stress, however, leads to distress, and that, according to many health researchers, can have negative effects on your immune system. People in distress also tend to secrete an overabundance of the stress hormone cortisol, with numerous health consequences including heart disease, stroke, obesity, respiratory disease, chronic inflammation, sleep disturbances, migraine and tension headaches, and even accident proneness.

Distress can also affect your performance at work, at play, or at school. Dr. Elizabeth Droz, Director of Student Counseling at Binghamton University, lists some major causes of distress:

Change – Any change (either positive or negative) that requires adaptation to your daily routine can cause overproduction of the stress hormones that can lead to distress.

Attitudes – Negative, critical, fearful, and/or pessimistic attitudes about yourself or others can cause emotional distress. That can lead to “sickness behavior,” in which the sufferer loses interest in work, daily activities, and social interaction.

Poor Nutrition – An imbalanced diet causes physiological distress, reducing the body’s ability to maintain itself and to resist disease.

Lack of Physical Fitness – Exercise is more than just building muscle. It also tones the vital organs and promotes the flow of stress-fighting brain chemicals.

Other causes of distress include bad relationships, boredom, noise pollution, congested travel and living conditions, and economic pressures. All of these common conditions can wreak havoc on your health and well-being.

How can you help yourself to de-stress instead of distress? Here’s what the experts at the National Institutes of Health recommend:

1. Identify the things in your life that cause you stress: relationship problems, conflict at work, a death or illness in the family. Once you know what’s stressing you out, you can begin to figure out ways to change your environment and manage your stressors.
2. Take control of stressful situations. If there’s a problem that can be solved, it is better to solve it now than to let it become a chronic and distressing annoyance.
3. Manage those chronic stressors that you can’t control. Support groups, relaxation, meditation, and exercise are all tools you can use to manage your stress. If nothing you do seems to work for you, seek a health professional who can help. Also seek professional help if you find that you worry excessively about the small things in life.
4. Drink 4 ounces (120 ml) of GoChi every day!

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GoChi™ – Less stress reported in human clinical study in just 14 days!
Since ancient times, the goji berry has been helping generations of Asian people to deal with the stresses of daily life. No goji product is more potent than FreeLife’s GoChi, and now, in a recent human clinical trial reported in the peer-reviewed Journal of Alternative and Complementary Medicine (JACM), participants drinking a daily serving of just 4 ounces (120 ml) of GoChi reported significant reduction in stress in as little as 14 days!The publication of our study by the independent experts of a peer-reviewed publication such as JACM represents a first for a functional juice beverage in the Direct Selling industry, and it demonstrates FreeLife’s ongoing commitment to supporting its claims with solid scientific research.Here’s to managing the stress in your life!Your FreeLife Science Team

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REFERENCES:

Wein, Harrison Ph.D. Stress and Disease: New Perspectives. The NIH Word on Health, October 2000. National Institutes of Health, Bethesda, MD. Retrieved June 23, 2008. Available at http://w ww.nih.gov/news/WordonHealth/oct2000/story01.htm Droz, Elizabeth Ph.D. Beating Stress. A Guide Toward Reducing the Effects of Academic Pressure. May 2008. University Counseling Center, Division of Student Affairs, Binghamton University, Binghamton, NY. Retrieved June 23, 2008. Available at http://counseling.binghamton.edu/Beating Stress.html Amagase H, Nance DM. A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi®. J Altern Complement Med. 2008; 14(4), pp. 403-412.

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