FreeLife® made headlines back at the end of 2003 with the introduction of their Himalayan Goji® Juice product.
This healthy and delicious functional beverage started the goji revolution. Now more than 6 years later, Himalayan Goji (Gochi) Juice is still making headlines, because of exciting new research showing even greater promise for optimal health and wellness.
On February 1, 2010, London’s very well respected Daily Express newspaper reported the results of Australian research studying the effects of ultraviolet rays on mice. It is well known that overexposure to the sun’s UV rays can suppress immunity, and that is what makes sun worshippers more susceptible to skin cancer. In this study University of Sydney researchers set out to see if goji, a known immune enhancer, might be able to counteract the harmful effects of ultraviolet radiation.
Let’s take a look at the results of the study.
The mice in the study were divided into two groups: the “Goji Group” was given Himalayan Goji Juice mixed into their drinking water; and the “Control Group” received either apple or pear juice in their drinking water. After UV exposure, the mice in the Control Group developed sunburn, which was accompanied by inflammation and edema (swelling and fluid retention) just like you would have if you had been a bit careless about sunbathing without enough sunscreen.
Let’s examine what happened to the mice in the Goji Group? As reported in the Express article, “the inflammatory sunburn reaction was strongly reduced.” And this was with just 5 percent goji juice mixed into their water!
According to lead researcher (and FreeLife Scientific Advisory Board member) Dr. Vivienne Reeve, goji’s action is two-fold. It protects against decreased immune response, and it (the goji) also increases the body’s antioxidant power so that it is better able to mop up the dangerous free radicals that are generated after UV exposure.
Dr. Reeve’s groundbreaking study will be published in the upcoming issue of the respected peer-reviewed journal Photochemical and Photobiological Sciences, a publication of the Royal Society of Chemistry. Animal studies cannot guarantee identical results in humans, but they are an important first step. Dr. Reeve believes that “goji berry juice might prove useful in susceptible humans.”
More on GoChi Juice the Next Generation of Himalayan Goji Juice – Click Here!
An Introduction to Goji Juice Including How Does it Compare to Other Juices? – Click Here!
More Goji – Gochi Juice Resources – Click Here!
Other Study – Taislim (Goji) Weight Loss Reduces Body Fat Study Shows – Click Here!
