How to Create a Blog Post to Attract Customers Buyers & Distributors
Tuesday, October 21st, 2008If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Would you not agree that perhaps the biggest challenges a home business marketer faces is finding customers, leads and prospects that may be interested in marketing his products and business. This is especially true in network marketing..
If we’re writing a blog post we want to be sure to follow the basic sales letter formula. Too often we get so caught up in our business that we forget what we are actually trying to do. Attract customers and other marketers that can help us make money.
So in that regard our first step in writing a blog post should be to consider what is the purpose of the post and what niche are we trying to attract with that post. Once we figure this out we need to spell this out in the headline of our blog post.
Next start out by pulling the readers mind into your post – a good way to do this is asking a question or telling a story.
Then give them a little known fact or potential surprise that makes them further interested in what you are writing about.
For instance would you like to know some information that many people are not using with their blogs but
it can make a big difference in search engine indexing? I thought you might.
Here’s the technique I’m talking about – perhaps you knew about this, perhaps not. Neither Wordpress nor the Blogger blogging platforms create SEO friendly Titles for the posts you create. See the following blog post for information on how you can correct this issue.
How to Bring More Traffic and Customers to Your Blog and Website.
Next give the reader advantages that helps them either seeing themselves as more effective or an improved self. Seeing is the key word here – if they can’t see that your product or service can be of benefit to them than you’ve largely wasted your time.
The best way to do this is through either stories or creating mental pictures.
For example I could say, Do you want to try our healthy energy drink because besides providing you energy without all the high amounts of sugar and caffeine, it also gives you better focus and performance.
Question for you, what’s wrong with that statement, well from a marketing standpoint it doesn’t create any mental pictures. It’s just a statement. Statements don’t create customers - a customers buys when they are able to see a mental picture of a product working for them.
Or instead of the statement above I could say, based on the niche I’m targeting, “Are you in an extremely competitive field as a (blank) where getting sales and creating deals often come down to the slightest of margins. Sometimes it’s all or nothing. For example let’s take two golfers, they’re tied and it’s the last hole and it’s for the US Open championship. One golfer has laser focus and concentration and he sinks the putt. The other golfer, his focus is not quite as sharp and his putt lips out of the hole. The difference was only an inch between the two putts. But that one small inch represents either victory or losing.
Now we can’t guarantee you’ll always come out on top but we do have a product that does provide greater mental focus and performance. This product is our Chi3 Energy Drink that not only does it provide you more consistent energy without the sugar crash but it helps you really focus for all around better performance no matter what you might be doing. With so much at stake in your career can you afford not to have improved focus and performance?
The last thing you should do in any blog post is to apply the teaser to bring them back to your blog. In other words in my next blog post I’ll tell you how to do X.
In my next blog post I’ll further discuss and provide more concrete examples of attracting buyers and customers.
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Check out Chi3 Healthy Hi-Preformance Energy Drink-Click Here!
Chi 3 Energy Drink FAQ Frequently Asked Questions
3 Simple Steps to Success - GoChi Juice Home Business Click Here!
