How to Bring More Traffic and Customers to Your Blog and Website.

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If you’re a marketer, why do you write a blog? Is it simply because you’ve been told it’s the thing to do, because everyone else has one? If that’s the only reason you might as well save your time and do something else.

Let me ask you a question? If you’re a marketer do you have a marketing plan and of so how does a blog fit into your plans?

As I see it your blog should accomplish these 4 things.

  1. First it should be used to enhance your credibility and establish you as an expert. By providing valuable and thought provoking information, wihout it just being a lame commercial for your products.
  2. Second it should be used to draw targeted traffic and customers to your site (generate revenue). More on this below.
  3. Third it should be used to build your targeted list.
  4. Fourth is should be used to build search engine ranking for the pages in your blog and your main site. For example a strategy here would be based on your targeted niche go after 3 - 5 word longtail keyword phrases in the title of each blog post.

I mentioned above that one of the reasons to have a blog is to draw targeted traffic and customers to your site (generate revenue). All my new blogs are Wordpress. I have some Blogger blogs, which is where I started but these are now just archived information. All new posts I now do are in Wordpress. I simply find Wordpress works better for what I want to do.

That being said both of these platforms have a problem when it comes to being Search engine friendly. Now don’t get me wrong search engines love blogs, they see them as fresh material.

However, out of the box so to speak, they don’t have search engine SEO friendly titles. What do I mean by this - the titles they create have the name of the blog as their title and eventually at the very end of the Title tag they will put the title of the blog post. Obviously the problem with this is that the search engines will see largely the same title for each blog post. This is obviously not good.

The following file shows how to make Wordpress and Blogger blog posts more search engine friendly.

http://www.health-goji-juice.com/blogger-title.txt

In my next blog I’ll reveal my new formula for growing your blog reader base and bringing more customers back to your blog over and over again.

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